The Rai Radio and Television Museum is a space designed to experience the emotions of the history of communication, in an atmosphere reminiscent of the magic of television. From the On Air Museum, the 9th TV studio of the Rai Production Centre in Turin, it is possible to watch live broadcasts of Rai programmes. We embrace the present, we value the past, we open up to the future are the words with which we like to introduce ourselves.

Our mission is to take Museum guests on a journey through time, where past, present and future become one and the attention to detail conveys beauty and harmony. The search for uniqueness and universality inspired the complete renovation of the Museum, whose new layout was inaugurated on 26 September 2020. Since then it has been hosting thematic events that allow visitors to learn about Rai and its history in an experiential way.

#LESSISMORE is our way of expressing innovation, with lightness and simplicity. Fire, Water, Air and Earth are the four elements that inspired the Museum’s evocative video.

To discover the fifth element, however, it is necessary to visit the historic building of the Rai TV Production Centre in Turin, in Via Verdi 16.

From the 1930s with the first radios, to the 1950s with the birth of the RAI and the first TV icons: Mike Bongiorno, Raffaella Carrà, and then the most popular programmes, from Rischiatutto to Quelli che il Calcio, from Festivalbar to I Migliori Anni, up to the latest editions of the Sanremo Festival.
A museum accessible to all and truly engaging for all ages... and then it’s free!
Via Giuseppe Verdi, 16, 10124 Torino (TO)

45.0684676, 7.6920643

  • Free
    L’ingresso al Museo è libero, le visite guidate vanno prenotate all'indirizzo mail: fino ad esaurimento posti.

From 01/09/2022 to 31/12/2024

  • Mon
    09:30 - 18:30
  • Tue
  • Wed
    09:30 - 18:30
  • Thu
    09:30 - 18:30
  • Fri
    09:30 - 18:30
  • Sat
    09:30 - 18:30
  • Sun
    09:30 - 18:30
Admission to the museum is free, for group guided tours write to while places last.
Ticket office closures
30 min prima/ before
  • Pets Allowed
    : small animals in arms or with a pet carrier;
  • Activities / Services for the visually impaired
    : stations with Qr Code through which an audio guide for tactile stations can be activated
  • Activities/Services for the non-hearing
    : via Video supported by speaking Avatar in Lis language
Accessibility Services
Physical accessibility
Disabled facilities and services