The concept “Torino Capitale del Gusto” highlights the emotional, evocative and authentic in a mix of art, culture, landscape, enogastronomy, design ... well representing Turin.
Mmm Torino! - #MmmTorino! it is also the claim of the campaign and an onomatopoeic logo that recalls the tastiness and excellence of local food and wine.
An expedient that graphically reinforces the sensations of amazement and satisfaction.

Watch the video Torino Capitale del Gusto. .