ObjecTo, is the official merchandising line of the City of Torino born in 2009, with the aim of introducing the city in all its facets through a series of original and 'symbolic' objects.
ObjecTo was born from the collaboration between the City and a diverse group of entrepreneurs, artisans and creative young people, united by their love for Turin and convinced that the magnificent buildings, the square urban lines, the gentle hills along the Po River, the museums and the food and wine delicacies will lead visitors to desire a 'souvenir' of the Savoy city.

The items are on sale at the Torino Tourist Office in Piazza Castello on the corner of Via Garibaldi.