About us

Turismo Torino e Provincia s.c.r.l. is the Convention & Visitors Bureau for the city of Torino and its provincial territory. Created from the merging of ATL1 "Turismo Torino", ATL2 "Montagnedoc" and ATL3 "Canavese e Valli di Lanzo” in 2007 and by incorporating the Torino Convention Bureau in 2010, it is the organisation for promoting the province of Torino as a tourist destination for leisure, sport, nature, culture, individual and group trips, conferences, conventions, incentive travel and business travel.

President: Maurizio Vitale

Registered and Operative Offices:
Via Maria Vittoria 19, 10123 Torino, Italy
Ph. +39.011.8185011 Fax +39.011.883426



Our objective? To organise all the actions for promoting Torino and its province, welcoming and providing information to tourists coming for leisure purposes or relating to the MICE category (Meetings, Incentives, Conferences, Events). This means creating tourism products and services that meet the needs of tourists, conference participants and organisers of events, facilitating and extending people's stay in the territory and increasing the tourist flows and the number of events.


This work consists of communication – developing and producing information material for promotion and hosting – which presents the “Torino and Province” product in an integrated and appealing way according to the needs and trends of the market in Italy and abroad. It also consists of promoting the area to the domestic and international press and the professional operators in the leisure and MICE sectors, as well as to end-users who are increasingly becoming the direct receivers of such communication. The work also involves welcoming tourists at the Tourist bureaus and presenting candidacies for securing major conferences.