At the centre of the international scene since the 1930s, Sestriere is equipped with all the comforts and amusements of a modern tourist destination: the sports offer is remarkable, the shopping refined, the entertainment extremely varied. A popular resort that retains all its charm thanks to the stunning Alpine scenery that surrounds it.
The site of numerous competitions of an international nature, Sestriere offers snow enthusiasts slopes of the highest technical level immersed in a panorama of evocative beauty. The resort regularly hosts Alpine Skiing World Cup events, although its most prestigious moment was when it was chosen to host the men's Alpine Skiing competitions on the occasion of the 2006 Winter Olympic and Paralympic Games in Torino. The two towers (red and white) that dominate the skyline have become the symbol of the town; they were built in 1930 at the behest of the founder of FIAT, Giovanni Agnelli, with the aim of providing a holiday resort for the workers of the FIAT factory in Torino. Sestriere is not only a winter ski resort; in summer, it is possible to play golf on Europe's highest 18-hole course and enjoy cycling and hiking.